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We were looking for a strategic company in the marketing arena to help improve our digital presence. Our campaign was on track in our local area, but we knew something was inadvertently missing in our campaign…an online presence. This lead us to a digital marketing company located in the Ventura County area to help us out. Lo & behold, we hired them after a meeting about our expectations & target focus. Ricky Pinedo knew exactly what our campaign needed.

What Was Our Goal?

Essentially, we wanted a campaign to target our audience in specific issues they were facing. We knew exactly what the issue was which made hiring Ricky and his company much more comprehensive on developing a winning campaign. The idea was simple, utilize PR campaigns via LinkedIn, Twitter & other business related platforms. We had to say, using social media was brilliantly planned & effective for garnering media attention.

The goal was to gain referrals, likes, shares & most importantly, a strong following. Our campaign awareness rose significantly which contributed to media attention. Other factors included a company blog for more audience acquisition, engagement & satisfaction. SEO, SEM & PPC marketing campaigns also helped propel our traffic & search engine rankings for some of our key terms.

Satisfaction Guaranteed! A Must Have!

We are excited and delighted to work with a very knowledgeable team willing to offer suggestions & work closely with us. Ricky & his team are true professionals & have partnered alongside us for future projects. The one important piece of information to take away from this is, marketing is a must. With digital becoming the new outlet, it is essential for your company or business to hire a team that is skilled in the digital marketing field. Technology and the digital landscape is constantly changing. A company that is following the digital age is a company that will provide great results.

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I wanted to fill everyone in on an exciting announcement our campaign has made. We have taken on a senior advisor, Jo Ann Davidson, who will help our campaign team with the strategic aspects of running a national campaign of this caliber. For many people who do not know who Jo Ann is, this blog post should offer a great opportunity for you to meet her, and understand her expertise.

Jo Ann was elected the first female Speaker of the Ohio House of Representatives in 1995. Shortly after her run in the Ohio House of Representatives, Speaker Davidson was elected Co-Chair of the Republican National Committee from 2005 to 2009. During her tenure at the RNC, she was the Chairwomen of the 2008 Republican National Convention. She currently serves as the director of American Crossroads, a 527 that came into the 2010 election cycle with a vengeance, raising copious amount of money and targeting hard-fought congressional districts in which  the Republican candidate was competitive.

Speaker Davidson is an expert in micro-targeting, and her experience will bring an essence to this race that NO other CRNC chair race has ever brought. We’ve taken the philosophy that our campaign will seek the advice of any and every professional in the business, especially those who have been around as long as Speaker Davidson.

In our platform, we discussed partnerships with other political organizations and working together with professionals. We’ve done that in Ohio with the Ohio Republican Party, and our campaign is continuing to live by this strategy as we move forward in the campaign. Speaker Davidson is one of many professionals that our campaign will seek advice from throughout this campaign. Its one thing to have an endorsement from a leader like Speaker Davidson, its another to have her helping our campaign!

We intend to run this campaign the same way our team would run the CRNC: by seeking the advice of professionals who have been around a lot longer than we have. The CRNC currently does this with Frontier Strategies, and our commitment to continue this strategy is shown by the addition of Speaker Davidson as our senior advisor. We realize as CRs, we sometimes don’t know everything- we haven’t been around long enough. That is why it is important to continue to grow relationships like this; not just on the campaign trail, but also in the CRNC national office.

Besides consulting on political matters, Speaker Davidson brings an extra component to the campaign that no other candidate has shown a dedication too: coalition building. She has made it her passion in life to increase the participation of women in the Republican Party. This is why she is the Chairwomen of the Jo Ann Davidson Leadership Institute for Women. In Ohio, Jonathon has taken part in this coalition building during his tenure as Chairman of the Ohio College Republican Federation. His Executive board not only consists of four women (Executive Director, Communications Director, Secretary and Finance Director) but also two African-Americans (Co-Chairman and Field Director). Coalition building is important in getting more young conservative involved in the Republican Party (and subsequently the College Republicans). It is our job as College Republican leaders to make sure that the next generation of the Republican Party is reaching out to all Conservatives.  We intend to make this a primary focus of our campaign, as we will role out more policy initiatives in the near future regarding this exact topic.

Stay tuned for more blog posts from the team while on the campaign trail!

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Columbus, OH: Chairman of the Ohio College Republican Federation (OCRF), Jonathon Snyder, has announced his candidacy to become the next Chairman of the College Republican National Committee (CRNC) and direct the organization into the 2012 election cycle. Snyder is heading the Innovate CRNC team, which has launched its website today.

“The future of the College Republican National Committee hangs in the balance with this election. We can either talk about moving the CRNC forward, or we can lead the organization with an innovative approach that will ensure success in 2012 and beyond. We have been able to accomplish this exact feat in Ohio, and intend on doing the same nationally,” said Snyder.Johnathan Salant

Under his leadership, the OCRF has increased from 31 chapters in 2008 to 59 chapters actively engaged during the 2010 election cycle. In 2010, Ohio College Republicans made over 225,000 documented phone calls and knocked on 42,000 doors for Ohio Republican candidates, winning 10 of 12 targeted Ohio House seats as well as sweeping the Ohio statewide executive offices.

“I have had the great privilege to work with Jonathon over the past two years as Chairman of the Ohio Republican Party. Without the work of his team during that time, we would not have been able to capitalize so completely on the opportunities that 2010 brought us,” said Ohio Republican Party Chairman Kevin DeWine. “That is why we awarded the organization he leads as our 2010 Ohio Republican Organization of the Year. I have full confidence in Jonathon’s ability to continue to lead and innovate College Republicans at the national level. The national organization would surely benefit from his leadership, as we have in Ohio.”

Snyder’s campaign has also been unanimously endorsed by the Ohio Republican Party State Central Committee.  One of those members, former Co-Chair of the Republican National Committee, first female Speaker of the Ohio House of Representatives, and senior advisor to the Innovate CRNC team, Jo Ann Davidson, shares a similar sentiment with Chairman DeWine.

“As someone who has served at the national level before, I know the commitment and leadership necessary to perform well in such a position. With the record Jonathon has compiled as Chairman of the OCRF, and his innovative approach to building a long-lasting organization, I know he is the right choice to lead the CRNC into the future.”

Snyder also serves as the CRNC’s Midwestern Regional Vice-Chair, where his leadership abilities have been recognized by several other states.

“After being elected to lead a federation is disarray, it was difficult just knowing where to begin. Jonathon was extremely influential in helping our team get back on our feet, even though he didn’t have to be. Because of his help, we were able to play a crucial role in the 2010 elections here in West Virginia,” expressed Aaron Kidd, Chairman of the West Virginia Federation of College Republicans.

The College Republican National Committee is one of largest 527′s in the nation, serving as the voice of young conservatives since 1892. The CRNC is well known for its issue advocacy, such as the current “Don’t Put it on Our Tab” campaign, as well as “Operation Red November,” its Fall field and deployment effort to mobilize College Republicans across the country. The biennial election for Chair will be help on July 30, 2011 in Washington, D.C.

For more information about Snyder’s campaign, or to give your suggestions on how to innovate the CRNC, visit his website at

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